Macar Work with Lower Sixth to Develop Marketing Skills

Our Lower Sixth were able to use their creative skills this week as they took on a business project challenging them to come up with a marketing strategy for Macar, as part of their Edge curriculum. 

Macar is a local luxury property development company. One of their next big projects is currently under construction in Kenley and the Lower Sixth pupils were tasked with developing a strategy that would raise awareness of the project to their target market. 

Encouraged to “think outside the box”, it was great to see some of the ideas being presented to the Head of Marketing from Macar, including virtual reality, themed tours, TV shows and original TikTok campaigns. The project launches next year so it will be great to see what ideas are taken forward.

Thank you so much to Macar for working with us, teaching pupils the basics of marketing and giving some great feedback on the presentations.